You have to chose your battles.
When we started with Lytefire a decade ago (under the name Solar Fire Concentration), some of us founders were very skeptical about carbon credits. At each pitching event, each business meeting, when the topic was rising, we were trying to explain that the best way to preserve the environment is to not emit CO² at all, to work on that as much as possible.
And this, my friends, wasn’t audible in Finland and in the Nordics because the culture here was, and still is, all about software, maths and tech, and this shall save the world.
After a few heated discussions, I stopped trying to even explain that carbon credits are not more than a financial product. I stopped explaining that our ideas in relation to energy and empowerment were not extreme because we are all about supporting local jobs creation. Yes tech and software are amazing and are doing a lot, but not everywhere, not all the time, not for everything. Carbon credits are another illusion to avoid addressing the sources of the problems in supply chain and implement all the needed changes.
Now studies show today that the whole thing is a loss of time on the must urgent matter of all times.
Please read this great article from The Guardian.
The good news here is that it took "only" a decade to debunk the myth. If the search for clarity is now that fast, then other myths that are preventing changes might be debunked faster than we thought.
Let’s see.
