Privacy Policy
Version 1.0 - January 19th, 2024
Lytefire is a brand of Solar Fire Concentration Ltd, a Finnish impact company founded in 2012.
This privacy policy explains how our organization uses the personal data we collect from you when you use our website(s).
What data do we collect?
Statistical Analysis
We use Matomo to analyze the behavior of the website visitors to improve the user experience, identify potential pitfalls, and understand the popularity of our pages: E.g. to identify not found pages, search engine indexing issues, which contents are the most appreciated. Once the data is processed (e.g. number of visitors reaching a not found page, viewing only one page), Matomo is generating reports for website owners to take action.
- Cookies (you can find more information further below)
- IP address
- User ID
- Location of the user
- Date and time
- Title of the page being viewed
- URL of the page being viewed
- URL of the page that was viewed prior to the current page
- Screen resolution
- Time in local timezone
- Files that were clicked and downloaded
- Link clicks to an outside domain
- Pages generation time
- Country, region, city
- Main Language of the browser
- User Agent of the browser
- Session recording, mouse events (movements, content forms and clicks)
- Form interactions
- Media interactions
- A/B Tests
The processing of this personal data is based on legitimate interests. Processing your personal data is helping us identify what is working and what is not on our website. For example, it helps us identify if the way we are communicating is engaging or not and how we can organize the structure of the website better.
Without the data, we would not be able to provide you the service we are currently offering to you. Your data will be used only to improve the user experience on our website.
It is possible to opt out of our Matomo statistical analysis tool. Should you still want to opt-out, use the form below.
Delivery on User Requests
Furthermore, we also use the collected information to deliver on user requests, such as orders, messages and newsletter subscriptions.
Therefore, c ertain actions on the website will ask for additional information:
When ordering a product from the website:
- Your Name
- Your Address
- Your phone number (optional)
- The record of the products you order
- The time or ordering and the Order ID
- Any subsequent messages you may send as part of the checkout process
- Depending on the payment provider you chose, your payment information is collected and shared with the payment processor, e.g. Stripe
- The timestamp
- The page(s) viewed
- Your region
If you contact us through our website form:
- Your name
- Your email address
- Your phone number (optional)
- The message(s) you send us
- The timestamp
- The page(s) viewed
- Your region
If you contact us by email:
- The message you sent us, along with the email’s message headers
If you sign up for our newsletter:
- Your name
- Your email address
- The timestamp
Recipient of the personal data
The personal data received are kept within our company.
The personal data received through the forms are processed by our company.
When our company processes your order, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.
How do we collect your data?
You directly provide our company with most of the data we collect. We collect data and process data when you:
- Place an order for any of our products or services.
- Contact us through the contact form or by email
- Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
- Register for our newsletter
- Use or view our website via your browser’s cookies.
How will we use your data?
Our Company collects your data so that we can:
- Process your order and inquiries
- Email you with special offers on other products and services we think you might like.
- Send you our monthly or quarterly Newsletter
- Analyze statistical data to improve the website user experience.
Third parties
On this website, we use third party processors to e.g. process the payments:
- Stripe.com
- PayPal.com
We therefore forward your personal data, if necessary, to these third parties.
To protect your privacy, in some cases, your personal information will be directly sent by you to a third party, whereby our company will never receive that personal information. This is the case for example for your credit card number when using our standard checkout payment system by Stripe.com: The company only receives the last 4 digits of your credit card number, whereas the payment provider (Stripe.com) receives the full credit card number. This way, for your benefit, we limit the amount of information we collect from you as a company.
How do we store your data?
Our Company securely stores your data at a server in Germany, that is managed by the company, located at Hetzner Online GmbH, Germany.
Our Company will keep your private newsletter subscription data until you cancel your subscription. After you cancel your subscription, your data will be deleted within 1 month, by overwriting it with random data.
Our company will keep information about inquiries for 5 years, in order to follow-up on previous conversations you may have had with us. Inquiry data collected through our website will be deleted after 5 years of inactivity (absence of follow-up or other customer engagement).
As a customer of our company, our company will keep record of your engagement as client for 7 years (contact details, name of product owned), or longer if the user remains our customer. Your personal information will be deleted after that.
User accounts: If you have created a user account on one of our websites, the user account and data associated with it may be kept for 7 years, or until you cancel your engagement with the Company. Your personal information will be deleted after that.
To exercise your rights under data protection laws, contact us.
Marketing
In the future, o ur Company might like to send you information about products and services of ours that we think you might like, as well as updates to our products, and new available products in your region.
If you have agreed to receive marketing, you may always opt out at a later date.
You have the right at any time to stop our Company from contacting you for marketing purposes.
If you no longer wish to be contacted for marketing purposes, please send us a message or use the unsubscribe links provided.
Exercising your data protection rights
If you would like to exercise any of your data protection rights, please file a request with us. You can find our contact details on our legal page.
Cookies
Cookies are text files placed on your computer to collect standard internet and web browsing log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
How do we use cookies?
Our Company uses cookies in a range of ways to improve your experience on our website, including:
- To allow us to show you the products available in your region, and show the page in the correct user language
- Understanding how you use our website
- Improve our the user experience and customer journey
- In case you log-in or for user sessions, or feature that require individual browsing sessions to be uniquely identified (such as multi-step customer inquiry forms)
What types of cookies do we use?
There are a number of different types of cookies, however, our website uses:
- Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer, your currency and location you are in.
- Marketing cookies – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes.
How to manage cookies?
As a website visitor, you will be presented with a form that informs you, at the minimum on first visit, about the necessary cookies and optional cookies for you to accept or decline. Necessary cookies will be created, and optional cookies are only created if you opt-in.
Furthermore, you can set your browser not to accept cookies, and you can also delete your cookies from most modern browsers easily. However, in a few cases, some of our website features may not function as a result.
Privacy policies of other websites
The Our Company website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.
Changes to our privacy policy
Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on the date listed at the beginning of this document.
How to contact us
If you have any questions about Our Company’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
Our contact information is available here:
